The Inner Thread
Create the Switch were approached the create the visual identity of the wellness and journal brand, The Inner Thread. Through deep conversations with the founder, understanding the visual goal and vibe of the community, we were able to develop a clean and peaceful logo and brand guideline for them.
As Featured On:
London
The client indicated from the start that the logo typeface should feature a handwritten font, to empahsise the human nature of the journal prompts. A ball of yarn shuld also be incoporated to tie back to the thread element of the name. Together with the client, I developed a hand illustrated ball of yarn for the logo and tied in a natural hand written script font. The colours were also refined to emulate the sense of inner peace and belonging.
Guidelines on how the logo should be used for socials and merch were also provided within the scope of this project.
