Frothee Covent Garden
Located in the heart of Covent Garden, Central London, Frothee’s second store represents an important milestone in the growth of the brand. Positioned within a high-footfall area, the space was designed to strengthen the café’s identity while creating an inviting and memorable customer experience that reflects the quality and character of the product offering.
Covent Garden, London
Working within a compact footprint, the layout was carefully planned to maximise operational efficiency and customer flow. Every element was considered to ensure the space feels functional, open, and welcoming despite its small size. The material palette was inspired directly by Frothee’s signature matcha offering. The bespoke green tiled counter was selected to reflect the rich tones of matcha, becoming a focal point within the interior and reinforcing the brand’s visual identity. Contrasting warm walnut timber panelling and joinery introduce depth and warmth, drawing inspiration from the coffee side of the menu and creating a balanced, sophisticated environment.
Bespoke walnut joinery was designed to maximise storage and display opportunities throughout the store. Custom shelving on the right-hand side provides a dedicated space for merchandise, supporting the brand’s expanding retail offering.
A custom-designed bench by the window was incorporated to provide a comfortable waiting area for customers. This small intervention improves circulation while making the most of every available square metre within the space.
